We thoroughly review all press releases (PRs) before distribution to ensure these are newsworthy and meet the specified editorial guidelines. All PRs submitted must have content that shares newsworthy information and must not be promotional or misleading, or market any product or service directly or indirectly.
Only PRs that meet our editorial standards will be published.
What is a Newsworthy PR?
A PR is an announcement of an important event in your business that will be occurring shortly or has already happened in the past.
Avoid Direct Address
The PR must be written in a strictly professional language. Avoiding superlatives, jargon, hype, and exclamatory words is essential. Direct address is inappropriate for a professional press release format and should be confined solely to quotes from the company or an official representative.
The Right Length
The recommended length for a press release is between 450 to 800 words, as submissions shorter than 450 words may not be indexed by Google News. Your press release must be free of spelling and grammatical errors, as such mistakes can significantly undermine the credibility of your organization.
Valid Contact Info
All releases submitted for distribution should include a valid e-mail address in the contacts tab.
Format
The headline should sum up the release purpose and must be short and to the point. Words in the headline should not be capitalized apart from the first alphabet and any names, brands, or other proper nouns.
The summary, limited to 250 characters, should directly follow the headline without any links. It needs to incorporate your company’s name and relevant keywords for search engine optimization. The opening paragraph often represents the entirety of what some readers may see, thus it should clearly establish your identity and underscore the key message.
No Spam
In PRs, the use of spam phrases is prohibited. Refrain from employing typical advertising and promotional language such as ‘Click here’ or ‘Great business opportunity.’ Also, avoid the use of exclamation points and capitalization on certain words intended to promote your products and/or services.
No Content that Intends to Harm
Press releases must avoid content that could damage the reputation of individuals, groups, or companies.